Longxiu Tian

Welcome! I'm an Assistant Professor of Marketing at the UNC Kenan-Flagler Business School where I teach Customer Relationship Management (CRM). I received my PhD from the University of Michigan in Marketing and in Scientific Computing.

My research focus is in using statistical models, particularly scalable Bayesian nonparametrics, to understand how consumers respond to marketing activities and make choices in uncertain environments.




Manuscripts and Publications/

Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment

Longxiu Tian and Fred M. Feinberg

Conditionally accepted at Marketing Science


Broadening the Horizon: Augmenting One-Shot Field Experiments with Longitudinal Customer Data

Longxiu Tian and Fred M. Feinberg


Impact of Rhinitis on Work Productivity: A Systematic Review

Vandenplas, Olivier, [et al. including Tian, L.] 

The Journal of Allergy and Clinical Immunology: In Practice (2017)


Work in Progress/

Improving Credit Score Forecasts when Data are Sparse: A Dynamic Hierarchical Gaussian Process Model

Longxiu Tian, Linda Salisbury, and Fred M. Feinberg


Leveraging Full Customer Records while Maintaining Anonymity: A Variational Autoencoder for Survey Anonymization and Data Fusion 

Dana Turjeman and Longxiu Tian


© 2019 by Longxiu Tian