Longxiu Tian

Welcome! I'm an Assistant Professor of Marketing at the UNC Kenan-Flagler Business School where I teach Customer Relationship Management (CRM). I received my PhD from the University of Michigan in Marketing and in Scientific Computing.

My research focus is in using statistical models, particularly scalable Bayesian nonparametrics, to understand how consumers respond to marketing activities and make choices in uncertain environments.

 
 

Research

 

Manuscripts and Publications/

Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment

Longxiu Tian and Fred M. Feinberg

Conditionally accepted at Marketing Science

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Broadening the Horizon: Augmenting One-Shot Field Experiments with Longitudinal Customer Data

Longxiu Tian and Fred M. Feinberg

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Impact of Rhinitis on Work Productivity: A Systematic Review

Vandenplas, Olivier, [et al. including Tian, L.] 

The Journal of Allergy and Clinical Immunology: In Practice (2017)

 

Work in Progress/

Improving Credit Score Forecasts when Data are Sparse: A Dynamic Hierarchical Gaussian Process Model

Longxiu Tian, Linda Salisbury, and Fred M. Feinberg

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Leveraging Full Customer Records while Maintaining Anonymity: A Variational Autoencoder for Survey Anonymization and Data Fusion 

Dana Turjeman and Longxiu Tian

 
EDUCATION
2013-2019

Ann Arbor, MI

UNIVERSITY OF MICHIGAN

Stephen M. Ross School of Business
Ph.D. in Marketing and Scientific Computing

Dissertation: Bayesian Nonparametrics for Marketing Response Models (Chair: Fred M. Feinberg)

2011-2012

Cambridge, MA

MASSACHUSETTS INSTITUTE OF TECHNOLOGY

Sloan School of Management
Master in Finance

2004-2008
Evanston, IL

NORTHWESTERN UNIVERSITY

Weinberg College of Arts and Sciences

B.A. in Economics, M.S. in Information Systems

 
CONTACT ME

Longxiu Tian

Assistant Professor of Marketing

UNC Kenan-Flagler Business School

Office Phone:

919-962-1702

Office Address:

300 Kenan Center Dr.

McColl Building 4520

Chapel Hill, NC 27599

Email:

longxiu [at] unc.edu

LinkedIn:

www.linkedin.com/in/longxiu-tian-85b098b1/

© 2019 by Longxiu Tian