Welcome! I'm an Assistant Professor of Marketing at the UNC Kenan-Flagler Business School where I teach Customer Relationship Management (CRM). I received my PhD from the University of Michigan in Marketing and in Scientific Computing.
My research focus is in using statistical models, particularly Bayesian econometrics and causal inference, to understand how consumers respond to marketing activities and make choices in uncertain environments.
Ann Arbor, MI
UNIVERSITY OF MICHIGAN
Stephen M. Ross School of Business
Ph.D. in Marketing and Scientific Computing
Dissertation: Bayesian Nonparametrics for Marketing Response Models (Chair: Fred M. Feinberg)
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
Sloan School of Management
Master in Finance
Weinberg College of Arts and Sciences
B.A. in Economics, M.S. in Information Systems